GUERLAIN Aqua Allegoria

Prokaz.lab was commissioned to capture the essence of a two-day event organized for the prestigious fragrance brand Guerlain, focused on the launch of their new Aqua Allegoria collection. The event took place in an elegant loft located in the heart of Brussels, designed to reflect the luxurious and artistic spirit of the brand.

Day 1: Influencers’ Day The first day was dedicated to a carefully selected group of influencers. Prokaz.lab captured both the intimate and grand moments of the day, focusing on the personal connections and unique experiences of each influencer. The loft was transformed into a creative playground, where natural light and thoughtfully curated decor became the perfect backdrop for stunning content creation. The agency’s photographers and videographers were tasked with documenting everything from candid interactions to stylized product shots, emphasizing the influencers’ authentic engagement with the Aqua Allegoria line.

Day 2: Press Day The second day shifted the focus to the press. Journalists and editors were invited to experience the Aqua Allegoria collection in a more informative setting. Prokaz.lab ensured that this day was captured with a refined, editorial touch, reflecting the journalistic eye for detail and storytelling.

Throughout both days, the Prokaz.lab team maintained a keen eye for aesthetic cohesion, ensuring that the visual narrative of the event flowed seamlessly from one moment to the next. Their work resulted in a collection of images that not only captured the event’s essence but also celebrated the elegance and innovation of the Guerlain Aqua Allegoria brand.