BABYLISS PRO

On March 2024, Maxime Prokaz from the creative agency Prokaz.lab documented a vibrant day at The Hair Project, an event dedicated to hair professionals held at Kortrijk XPO. The shoot was commissioned by BaBylissPRO, a leading brand in the hair industry, to capture the dynamic atmosphere and highlight their involvement in various activities.

The coverage included the following key moments:

• Barber Battle (11:00 AM – 12:00 PM): A high-energy competition where talented barbers showcased their skills, competing to deliver the most impressive haircuts.
• Main Stage Show (2:00 PM – 3:00 PM): BaBylissPRO ambassadors took the stage to perform live demonstrations, showcasing the latest trends and techniques in barbering.
• On-Site Presence: The ambassadors also worked at a distributor’s stand, engaging with professionals and demonstrating BaBylissPRO’s innovative tools.

Maxime Prokaz skillfully captured these moments, focusing on the brand’s ambassadors, their expert use of BaBylissPRO tools, and the overall vibrant energy of the event. The visuals produced will be used across BaBylissPRO’s social media channels, catalogs, and website, ensuring that their cutting-edge image is shared with a broader audience.