BENTLEY Unifying Spurs

The creative agency Prokaz.lab had the honor of capturing a series of photos for a special event organized by Bentley, aimed at aligning their brand values with the LGBTQ+ community. At the heart of this initiative was the Unifying Spur, a unique Bentley model that is not only an expression of luxury but also a symbol of inclusivity. This vehicle, designed by a renowned artist, is currently on a European tour and made a special stop in Brussels for one week.

Creative Vision: Prokaz.lab’s mission was to visually convey the intersection of Bentley’s prestige with the vibrant and diverse spirit of the LGBTQ+ community. To achieve this, the team focused on creating a series of images that reflect both elegance and a bold embrace of individuality. The Unifying Spur, with its artistic flair, was portrayed as more than just a car – it became a canvas for expression, symbolizing the merging of luxury with progressive values.

Featuring Christophe Cormanne: Bentley’s collaboration with Christophe Cormanne, Dior Couture’s ambassador in Brussels, added a unique touch to the event. Known for his refined taste and influence in the fashion industry, Christophe’s presence brought a sophisticated and modern edge to the photoshoot. The agency captured moments of Christophe alongside the Unifying Spur, blending haute couture with automotive artistry. His involvement emphasized Bentley’s commitment to diversity and representation, showing that elegance and inclusivity can coexist seamlessly.

Creative Process: The photoshoot was meticulously planned to highlight the contrast and harmony between classic luxury and contemporary culture. Prokaz.lab played with lighting, textures, and colors that echoed both Bentley’s high standards and the vibrant energy of the LGBTQ+ community. The result is a series of powerful images that not only celebrate this iconic vehicle but also the broader message of unity, creativity, and acceptance.

Conclusion: This collaboration between Bentley, Christophe Cormanne, and Prokaz.lab was a celebration of artistry, diversity, and luxury. Through this visual narrative, Prokaz.lab successfully captured the essence of Bentley’s vision – where tradition meets inclusivity, and where every individual can find a place within the world of refined elegance.