Maxime Prokaz was tasked with capturing a series of dynamic and engaging photographs for a commercial and event photography shoot featuring Longchamp boutiques. This extensive project spanned from Knokke, Belgium, to Lyon, France, focusing on several cocktail events organized to showcase Longchamp’s new product lines.

The assignment involved a comprehensive photographic reportage that highlighted both the elegance of Longchamp’s retail environments and the sophistication of their latest collections. Maxime Prokaz skillfully documented the vibrant atmosphere of the events, capturing candid moments of guests interacting with the new products, as well as detailed shots of the merchandise and event setup.

The resulting images provide a visually compelling narrative of the product launches, reflecting the high-end aesthetic of the Longchamp brand and the exclusive nature of the events. This portfolio of photographs not only serves to promote the new collections but also enhances the overall brand image through high-quality visual storytelling.